Important of On page SEO and its strategies

SEO stands for Search Engine Optimization that we do mean by optimization of a web site or web page for search engine sites like Google , Yahoo and Bing. There are number of search engine sites but mainly some major and popular search engine sites are there those are very popular and effective in use by internet surfer. All search engines are categorized in three types and they are Crawler based such as Google.com, Yahoo.com and human powered directories and hybrid search engines.

Important of on page optimization

If we follow the most popular and effective search engine sites like Google and yahoo to rank a website then we must say we follow crawler based search engines because Google and yahoo are crawler based search engines sites. crawler based search engine sites create automatically listings while they crawl a web site or web page using a algorithm followed by search term known as keyword or keyword phrase. when a online user wish to search some information he or she must enters search term in search box followed by his desired information and in a fraction of second the web crawler reads meta area and other match able stuffs such as

Meta title
Meta tag
Meta keywords
Meta descriptions
Header tags
Descriptions target to header tags
Image alt tag and its links
Relevant web content followed by keywords
Internal link structure
Menu navigation
CSS and HTML errors
Page size and page load time
Robots text
XML site map

Above all described elements are on page factors of the website or a web page for the crawler based search engine site. so when we are sure crawler based search engine crawls a website or web page following above factors.

So from the web search algorithm point of view web crawler gives priority to on page factors of the site. so obliviously to bring a well position on search engine result pages on page optimization is very essential. right on page optimization is always appreciable by search engines.

Strategies of on page optimization

Generally most online visitors do like to search on Google or Yahoo and both search engines are crawler based search engines. crawler based search engine always reads the meta area of a site or page such as

Meta keywords

Keywords are very important to target a site bring on search engine result pages or to rank a site top among your business competitors. follow your keywords always relevant to your web contents that you must be describe as your services. placing your keyword on title bar is the another kind of beneficial tricks to get target result.

Avoid keywords stuffing

Do not use keywords repeating over and over again. it might create keywords stuffing which can be result to produce poor results.

Meta Descriptions

Meta Descriptions is also a major part of meta area of a site or page. it tells all about the concerned page that what type of page is this and it is written followed by target keywords for the concerned page. some sites are having description like a bunch of keywords.

Title tags

we do not see meta keywords or meta descriptions because most search engine ignores meta keywords and meta descriptions to display on it is search pages but we can see the title tags as click able link on every searching result page. we can see our search term clearly on relevant website links those come on search engine result pages followed by our searching terms. so placing right title tag on title tag area is also best way to gain the fruit because search engine also reads meta title area while it crawls pages using search terms.

Header tag

Header tag also roles major in searching algorithm. generally we use header tag like h1 or h2 as our web content caption just top of the every page contents to describe our service or any kind of business information. it is the text written on HTML tagging format and the same or close to same we should place on our title tag bar. so it helps to crawler to find out your content through the title tags.

Avoid Duplicate content

content is the king from SEO point of view for a website. always write relevant and unique content to mean your searched keywords. never use duplicate content by doing copy and paste from other sites. because search engine never like same content on other place. if you do then your site gets penalty by search engines. so always turn off with duplicate contents.

Image alt tag

Use always alt tag with your images to describe the image which represents theme of the page. it helps crawler to access your page because of alt tag as you suggest your image alt tag following your key terms for the page.

Internal link structure

if you are happy with your well designed web page ok that’s sounds great but it does not mean your web page will be appreciated by search engines. To appreciate a web page , search engine seeks from it its crawler algorithm point of view. no matter how ugly or eye cached a web page with designed.

Most of web pages having footer links and links on its page contents. these links are should linked up properly with other pages with having relevant keyword as title of your linking links.

A. Your linking page should follow your anchor text
B. Your anchor text title known as alt title must be relevant with your keywords.
C. The content of the linking page must follow to your anchor text.
D. Use your keyword as your anchor text within your consents.
E. Design your footer links with giving relevant keywords and alt text so that it can be helpful for search engines.
F. All your footer links must be titled to describe all about the company, product, services.
G.If there are some image on your page those you want to link with other pages then you must follow relevantly. always link your company logo with your home page.

Menu Navigation

when your page is under being designed you must ensure with how the menu navigation would be search engine as well as user friendly to access your pages easily. The most effective aspect for the search engine optimization is planning your menus with specific set of your targeted keywords. plan your pages with categorized. use your keywords or keywords phrase for your each sectional page and content page. Give your menu title with using your keywords so that search engines and user can read easily to reach your web pages by clicking manus. use long tail keywords as you are not restricted for footer links like top menus. use your keywords as alt text for the menus of your web pages.



Author bio

This article is written by Pradeep kumar is a Professional SEO Experts offering freelance SEO Services. Expertise with off page, on page, cheap link buildings services and social media optimization.